|Customers wait for their beverages at a Starbucks store in Seoul. | Pic by Koreaherald|
Starbucks is the most popular coffee shop in the world. But few of the fans know the interesting facts behind it, from the logo to the unique location.
Maybe Starbucks is the main destination for many people who enjoy coffee. But when they go to Starbucks, they may think of nothing but the order they want.
Over the years of existence and expansion into various countries, Starbucks certainly has an interesting story and story behind it. Not only about coffee, but there are some interesting facts about the story behind the logo, aprons, and the founder of this coffee shop.
Summarized from stories.starbucks.com (15/07/2021), here are 5 interesting facts about Starbucks that fans rarely know.
Starbucks Founder Wasn't a Coffee Connoisseur
Many people think that Starbucks was founded by people who work in the coffee industry. In fact not at all.
Launching eatthis.com (13/03/2020), this coffee shop that has been growing since the 1970s was founded by three academics who enjoy coffee and tea. They are Gordon Bowker, a writer, Zev Siegl, a history teacher, and Jerry Baldwin, an English teacher.
Until the 1980s, the three of them sold Starbucks to Howard Schultz as the new owner who has grown the Starbucks business to the success it is today.
The Story of the Starbucks Logo With a Mermaid Image
Every brand logo has its own meaning and story. Just like this iconic Starbucks logo.
Co-founders Gordon Bowker, Jerry Baldwin, and Zev Siegl opened their first store at Seattle's Pike Place Market. Because it is located in Seattle which is a port city, so they associate this coffee shop with marine elements.
The name Starbucks was inspired by Herman Melville's famous novel, Moby-Dick. As for the logo, when they were exploring old marine books, a mysterious figure, the twin tailed Siren, seemed to be calling them. Finally, there is an image of the twin-tailed mermaid Siren on the logo.
Starbucks Latte Formulated in 1984
When it was first established in 1971, some brewed coffees that were not on the menu were loved by many. Starbucks initially sold whole bean coffee, teas, and spices, including a selection of coffee makers, grinders and pitchers.
But in 1983, when Howard Schultz was strolling through Milan and discovering the Italian cafe culture, he finally convinced the founders to test the concept of a coffee shop in downtown Seattle and try serving a Starbucks Caffe Latte for the first time.
Starbucks Aprons Have Different Colors
Maybe the aprons or aprons that Starbucks baristas usually wear are just green. It turns out that there are many other colors of aprons that have different meanings.
The green apron that is common to every Starbucks barista, signifies a warm welcome. An apron with a Mortarboard stitch indicates the barista graduated from the Starbucks College Achievement Plan.
Black Apron is a special name for those who have been certified for their coffee knowledge or commonly known as Coffee Masters. While the red apron to spread joy on holidays. This is usually used by the baristas when the holiday season has come.
Starbucks Has Its Own Coffee Garden
Starbucks owns a coffee plantation called Hacienda Alsacia, covering an area of 240 hectares located in Costa Rica. The plantation serves as a work area as well as a facility for a global research and development team.
Costa Rica itself has been a part of Starbucks since its founding in 1971. Then in 2018, Starbucks offered a packaged edition of Hacienda Alsacia coffee which has been sold worldwide.
It turned out that this coffee plantation was opened virtually to the public. Since 2021, Starbucks has launched a new virtual experience for partners and customers who want to visit this Starbucks Hacienda Alsacia coffee plantation.