Microsoft Clarity is a specialized tool that brings user experience analysis to the desktop with just a few clicks.
Once you have completed your website, you can start getting details about what users do and how they do it. Part of the Analytics process is recording and playing back user sessions, observing their interactions.
Another way is to get a heatmap overlay on the page, showing where the user is interacting the most with the page. Together, the two techniques show what works for site navigation, and what reduces impact.
Do users spend a lot of time trying to click on non-interactive page elements, or do they go through a path that causes them to simply ignore the transaction?
While Microsoft Clarity is free to use, it's easy to add Microsoft Clarity to an existing website. There is minimal overhead, and all site sizes are supported, with no traffic restrictions.
It's important to note that Clarity is not recommended for sites that work with sensitive data, as session records can capture that information and store it on Microsoft's Clarity servers.
Want to Get Started with Microsoft Clarity?
You can get started by signing up for free, using a Microsoft, Google or Facebook account. You will create a workspace where you can add projects, selected pages or sites or domains. Adding a new project will be created using a basic template, with the site name, URL, and category customized to the template.
Teams are important in creating a website, for now Clarity also provides 2 roles for team members, namely Administrator and Member. A website in Clarity can have multiple roles, for example one website can have multiple administrators and multiple Team Members.
Giving the role is also not limited by the email domain, anyone you can invite to be an admin and member of your team. So you can invite your agency team to join the Microsoft Clarity Team.